K-EXPO MEXICO 2026

We introduced DactorPeel in Mexico, the next growth market for K-Beauty.

Dr. J.Cos's professional peeling brand, DactorPeel , participated in the 2026 K-EXPO MEXICO held at CIEC WTC in Mexico City from September 24 to 27 .

This K-EXPO introduces various Korean industries, such as K-content, K-beauty, and K-food, to the local market.

It was held as an event to create new business opportunities in the Latin American market.

A total of 120 companies participated, and the event attracted approximately 48,000 visitors and 1,561 export consultations .

Why Mexico now?

Mexico is a major consumer market in Latin America, as well as a rapidly growing market for K-Beauty.

According to KOTRA, the Mexican skincare market is projected to grow from approximately $3.74 billion in 2024 to approximately $4.2 billion in 2025.

In particular, local K-Beauty distribution is expanding from the existing online-centric model to offline channels such as Sally Beauty and DAX, and

Mexican consumers are showing high interest in functional ingredients, anti-aging, personalized skincare, and new forms of beauty solutions.

It was also a significant time for the relationship between Korea and Mexico.

This K-EXPO was held in conjunction with our President's state visit to Mexico, the first in 16 years , and the two countries discussed expanding cooperation in various fields, including economy and culture.

Mexico is regarded by the government as a key country in Latin American politics, economy, and diplomacy, as well as a market ranking among the top 10 in the world.

DactorPeel directly experienced by Mexico

At this event, Dr. J-Cos did not stop at exhibiting products,

We ran a demo program where visitors could experience DactorPeel Professional Care firsthand .

DactorPeel proposes a new professional care that refines and replenishes the skin based on Natural Peel and Exosome Fill .

On-site, not only were DactorPeel 's management methods and products explained, but the management experience proposed by the brand was also directly conveyed through actual demonstrations.

We were able to confirm the interest of various local visitors and beauty industry professionals.

This activity in Mexico was meaningful in that it provided the professional brand experience that DactorPeel pursues on-site.

Professional Peel, Started in Korea, Expands to a Wider Market

The K-Beauty market in Mexico is now transforming from a market that simply purchases Korean cosmetics into one that seeks new ingredients, care methods, and professional beauty experiences .

KOTRA also analyzes that local consumers are showing high interest in customized care, skin health balance, and innovative ingredients and formulations.

Amidst these changes, Dr. J-Cos plans to continuously introduce DactorPeel 's differentiated Professional Care and technology.

Korea Peel, DactorPeel.

Dr. J.Cos continues its next steps to ensure that the new peeling experience launched in Korea reaches more global partners and customers, starting with Mexico.